“The job of the real estate agent is to help buyers navigate this incredibly complicated process. Providing comps and data is a small part of the work. More important is understanding the people involved: Why do they want to buy or sell? What do they want in a neighborhood? What can they afford? It is the exact opposite of the cheap, fast and easy model. Real estate agents, at their best, are highly professional, incredibly knowledgeable and extremely savvy. Finding a home is often much more than numbers — it’s about relationships and there is no technology to account for that when such high personal and emotional stakes are involved.” Read the full article here.